original prototype from 2016
origin
The game was originally conceived of and populated by myself and my friend, Everett, around 2016. It's original name was Slogan! and one copy of a basic prototype was printed out in order to play amongst ourselves.
example round of game from original prototype
accessibility
The rebranding project started with creating a visual system that could accommodate the broadest audience. Brand colors and basic shapes were chosen to help distinguish the different card types from one another.
renaming
The name was changed to give the game a greater sense of impromptu whimsy. Inspired by the parlor game, exquisite corpse, where people blindly contribute parts to create a monster, ExquisiteCORPS. creates the same absurd creature in business form for players to create fun names and slogans.
problem
How might we express the imperfections of brain-storming in a fun way, while creating clear visual cues to the gamer?
The early stages of rebranding used shapes that felt too neat and perfect for a game that forces you to embrace imperfections. The similarities in layout between the three different card types also did not assist in intuitively setting up a round of the game.
solution
In order to create a visual system that aided in game mechanics and gave a sense of low-stakes fun, I strategically placed shapes to guide players in game setup, while using textures and rough edges to keep the visual tone casual and imperfect.
